Marketing Kit

Wafls Social Media Content Pack

8 ready-to-use posts for Instagram, X (Twitter), and Facebook. Copy, paste, and post.

How to use this pack

  • Posts marked Instagram / Facebook work best with a visual attachment.
  • Posts marked X (Twitter) are under 280 characters and punchy.
  • All posts can be adapted for other platforms — just adjust the length and tone.
  • Replace [LINK] with wafls.com (or your tracking URL).
  • Add a clean screenshot of the app or a waffle image to any post for better reach.
1
The waffle that started it all
Relatable / Storytelling  ·  Grocery Run
Instagram Facebook
My daughter asked for waffles.

I drove past the grocery store every day on my commute. Every day.

And every single day I forgot. I'd remember the exact moment I pulled into the driveway.

I tried calendar reminders. I tried Post-its on the steering wheel. I even texted myself. Nothing worked — because the reminder showed up at the wrong time, in the wrong place.

So I built Wafls.

Drop a pin on the store. Write what you need. Open the app when you drive past, and it tells you exactly why you came.

Free. No ads. Works on any phone.

[LINK]
Hashtags: #Wafls #LocationReminders #MomLife #NeverForgetAgain #LifeHack #GroceryRun #ProductivityTips
2
You were just there
Punchy / Relatable  ·  Grocery Store
X (Twitter)
you drove past the grocery store
you remembered you needed something
you didn't stop
you forgot what it was

Wafls fixes this

[LINK]
Hashtags: #Wafls #ProductivityHack
3
How long has that prescription been ready?
Conversational / Question  ·  Pharmacy
Instagram Facebook
Be honest.

That prescription has been ready for... a while. You drive past the pharmacy on your commute. You keep meaning to stop. You just keep not stopping.

Wafls puts a pin on the pharmacy. The next time you drive past and open the app, it says: "Pick up prescription."

That's the whole trick. The right reminder, in the right place, at the right moment.

Free forever. No ads. → [LINK]
Hashtags: #Wafls #LocationReminders #PharmacyRun #SmartReminders #LifeAdmin #ForgetfulPeople
4
Your brain has one job
Punchy / Witty  ·  General forgetfulness
X (Twitter)
your phone knows where you are at all times

and yet

you still forget the one thing you needed from that store you just walked out of

Wafls is the fix

free, no ads, works on any phone → [LINK]
Hashtags: #Wafls #SmartReminders #AppRecommendation
5
The best restaurant tip is a Wafl
Feature spotlight / Social proof  ·  Sharing with friends and family
Instagram Facebook
You know that little ramen place nobody knows about?

With Wafls, you can pin it, add your order notes, and share a 6-character code with a friend. They open Wafls, tap Redeem, and that spot drops onto their map — with your recommendation attached.

No screenshots. No "it's somewhere near the park, I think." Just: here's the exact spot, here's why it's worth it.

We call those Syrups — shareable bundles of your favorite places. One code, every location, on their map.

Free. No ads. → [LINK]
Hashtags: #Wafls #RestaurantRecommendations #LocalEats #FoodFinds #Syrups #ShareTheSpot
6
Stop texting errands
Short / Punchy  ·  Household errands
X (Twitter)
instead of texting your partner "can you get milk"

you could share a Wafl

they open the app, they see the reminder, it pops up when they're at the store

no nagging. no forgetting. just done.

[LINK]
Hashtags: #Wafls #CoupleGoals #HouseholdHacks #SharedErrands
7
No ads. Free forever. Here's why.
Direct / Value proposition  ·  No-ads, privacy positioning
Instagram Facebook X (Twitter)
Wafls is free. It has no ads. It doesn't sell your location data.

We know that sounds too good. Here's the honest version:

Wafls is a small app built by a small team who got tired of forgetting things in the right places. The location data stays on your phone. The reminders belong to you. The app costs nothing.

If it becomes something bigger, we'll find a model that keeps it free. Until then — just use it.

[LINK]
Hashtags: #Wafls #PrivacyFirst #FreeApp #NoAds #TrustableApps #LocationPrivacy
8
Where do you need reminders most?
Engaging / Question format  ·  Everyday life
Instagram Facebook
Quick question:

Which of these sounds most like you?

🛒 "I always forget something at the grocery store"
💊 "My prescriptions sit uncollected for a week"
🏠 "I remember the trash when I'm already in bed"
⛽ "I never remember to fill up until the light comes on"

Wafls puts reminders exactly where you need them. Walk into a place, open the app, and it tells you why you came.

Take a look — it takes 30 seconds to set up your first Wafl. → [LINK]
Hashtags: #Wafls #LocationReminders #SmartApp #DailyLife #ProductivityApp #LifeHacks #ForgetfulnessFix

Brand voice & terminology guide

Always use

  • Wafl (singular reminder) — not "reminder"
  • Wafls (the app) — capital W
  • Flavor — color category for reminders
  • Syrup — shareable collection of Wafls
  • Household — shared reminder group
  • "Free forever" — not just "free"
  • "No ads" — lead with it, it matters

Tone principles

  • Honest, not hype
  • Relatable scenarios, not abstract benefits
  • Short sentences. Breathing room.
  • Acknowledge the problem first
  • No exclamation points in serious posts
  • Privacy is a feature, not a disclaimer