Marketing Kit
Wafls Social Media Content Pack
8 ready-to-use posts for Instagram, X (Twitter), and Facebook. Copy, paste, and post.
How to use this pack
- Posts marked Instagram / Facebook work best with a visual attachment.
- Posts marked X (Twitter) are under 280 characters and punchy.
- All posts can be adapted for other platforms — just adjust the length and tone.
- Replace
[LINK]with wafls.com (or your tracking URL). - Add a clean screenshot of the app or a waffle image to any post for better reach.
Brand voice & terminology guide
Always use
- Wafl (singular reminder) — not "reminder"
- Wafls (the app) — capital W
- Flavor — color category for reminders
- Syrup — shareable collection of Wafls
- Household — shared reminder group
- "Free forever" — not just "free"
- "No ads" — lead with it, it matters
Tone principles
- Honest, not hype
- Relatable scenarios, not abstract benefits
- Short sentences. Breathing room.
- Acknowledge the problem first
- No exclamation points in serious posts
- Privacy is a feature, not a disclaimer
Wafls